Priyanka Chopra has denounced a body fragrance advertisement from India that is criticized for encouraging rape culture. The ad for Kachi Ghodiyan features a woman being pursued by a man as she uses the body spray on herself to escape him. The advertisement’s slogan, “The more you run, the more you attract,” has drawn much criticism. Chopra described the ad as “shameful” and “beyond words” in a post. Since then, the product’s manufacturer has expressed regret and announced that they would pull the advertisement.
Priyanka Chopra denounces the deplorable Indian body spray advertisement that glorifies rape.
‘Quantico’ took to Twitter to express her disgust over an Indian body spray ad that promotes rape culture.
The ad features a man spraying the body spray on a woman’s body without her consent. The ad’s tagline reads, “For the man who can’t keep his hands off her.”Chopra tweeted, “What is this? Even the ad is shameful! This is not the first time that Chopra has spoken out against sexual violence. Last year, she was appointed as the UN Goodwill Ambassador for Girls’ Education and had been actively working towards creating awareness about the issue.
In an interview with the Huffington Post, she said, “I think it’s imperative to have a conversation about it (sexual violence) because it’s something that’s happening all around us and we need to address it. We need to talk about it. We need to make sure that as women, we’re empowered enough to be able to protect ourselves.”
The company pulled the ad down after the social media outrage.
Indian actress Priyanka Chopra speaks out against body spray ads.
Priyanka Chopra is speaking out against a body spray ad that she says is promoting rape culture. The Indian actress took to Twitter to blast the commercial, which features a man spraying a woman with the body spray without her consent. “This is shameful,” Chopra wrote. “Is this really what we want our young boys to think is ok? That it’s ok to ‘force’ themselves on a girl/woman?
“NO it’s not ok!” she continued. “This is not the example we should be setting for them. This is not ok.”
The ad has since been pulled, but Chopra’s tweets have sparked a conversation about rape culture in India.